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Global Marketing Management (8th Edition) Global Marketing Management (8th Edition)

Global Marketing Management (8th Edition)

$248.74 New In stock Publisher: Prentice Hall
SKU: DADAX0136157394
ISBN : 9780136157397
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Tags: DADAX0136157394, 0136157394, 9780136157397, Global Marketing Management (8th Edition), Prentice Hall Products, Business, Economics & Law Products
Global Marketing Management (8th Edition)

Global Marketing Management (8th Edition)

The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Specification of Global Marketing Management (8th Edition)

GENERAL
AuthorWarren J. Keegan
BindingHardcover
LanguageEnglish
Edition8
ISBN-100136157394
ISBN-139780136157397
PublisherPearson
Publication Year2013
DIMENSIONS
Height10.35 inch.
Length1.25 inch.
Width8.4 inch.
Weight2.4 pounds pounds.

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